Due to having a full time job, I don’t have the luxury of creating my blog and social media posts during the day. And since my day job consists of me being on a computer all day, I don’t usually feel like hopping back online once I get home. Once I get home, I just want to snuggle with my puppy and watch TV. Or just go to sleep. Sleep is awesome.
It’s all very simple – it just requires a little bit of planning. You want to consider a few things:
What time of day do you feel is best for your readers? Do you get the best response when you post in the morning, lunchtime, or late at night? It all depends on your content and your audience. I find that first thing in the morning is usually optimal for me.
Is the content date/time specific?
If so, you’ll want to make sure you’re including the right context when you craft your post. For example, if you’re posting a recipe for people to make for Valentine’s Day, you wouldn’t want to schedule it for February 15th.
Character limit, schmaracter limit.
Some social media outlets have limits, and some don’t. Instead of agonizing over how to make all your posts the same, use this as an opportunity to try out some different ways of getting your message out there. It’s like a built in A/B test!
If you’re going to publish a post about the first day of the Olympics in Sochi because you’re lucky (unlucky?) enough to be there, you may want to wait until the next day when results are widely publicized by other media outlets in your home country. Don’t be that guy.
Note: I’m going to go over the platforms I use myself, but there are certainly more out there so don’t let this post limit what you’re able to do.
Blogger makes is super simple. Just craft your post, and then on the right side you can set the time and date you want it to publish. Just make sure that you hit “Publish” when you’re done and not “Save” – if you hit “Save” it will just save a draft. You want to make sure that on the screen that lists all your posts, it says “Scheduled” in orange next to it, and not “Draft”.